Initial Ideas realised that just because you have a great corporate identity that it wasn't easy to translate it to the internet.
Too many web designers took our images and translated them into images that were not relevant to the branding Initial Ideas had developed. The sites were too technical and destroyed the continuity of the brand image for our clients. 
With this in mind the decision was taken to offer a website division of Initial Ideas which has enabled us to monitor and maintain our clients needs to keep all marketing material on brand. We have all the ingredients in house to produce an eye catching website to give our clients the added benefit of a high profile on the internet which supports that ever important practice brand image.